To celebrate Adidas' new Flagship store opening in West Hollywood, we teamed up with Highsnobiety to produce a launch event over the course of two days. We installed a history of Adidas and soccer vinyl display, stacked old rear-projection TVs that displayed soccer matches and video footage of Adidas campaigns, built step and repeats out of old lockers, and built a full stage with an adidas logo lightbox. Outside in the parking lot we setup multiple bocce courts and had a local food truck cater some of the best Mexican food in town. The event featured performances from Siobhan Bell, Zack Bia, Shlomo and A$AP Nast.
On day two of the event, attendees were invited back to adiClubhouse to create custom remixed adidas soccer kits representative of their current roster of federations including Mexico, Argentina, Sweden, Colombia, Germany, Spain, Belgium, Scotland, Northern Ireland, and Japan. Hosted by design curators Bueno, Gente Unida, Amor Prohibido, and Product of LA, the workshop allowed individuals to flex their self-expression and solidified adidas' ability to create inspiring moments in soccer culture.
Executive Producer: Alexander Kellogg
Production Coordination: Paul Tao and Eli Glad
Talent Liaison: Tara Prasad
Creative: George Ocampo
To celebrate Adidas' new Flagship store opening in West Hollywood, we teamed up with Highsnobiety to produce a launch event over the course of two days. We installed a history of Adidas and soccer vinyl display, stacked old rear-projection TVs that displayed soccer matches and video footage of Adidas campaigns, built step and repeats out of old lockers, and built a full stage with an adidas logo lightbox. Outside in the parking lot we setup multiple bocce courts and had a local food truck cater some of the best Mexican food in town. The event featured performances from Siobhan Bell, Zack Bia, Shlomo and A$AP Nast.
On day two of the event, attendees were invited back to adiClubhouse to create custom remixed adidas soccer kits representative of their current roster of federations including Mexico, Argentina, Sweden, Colombia, Germany, Spain, Belgium, Scotland, Northern Ireland, and Japan. Hosted by design curators Bueno, Gente Unida, Amor Prohibido, and Product of LA, the workshop allowed individuals to flex their self-expression and solidified adidas' ability to create inspiring moments in soccer culture.
Executive Producer: Alexander Kellogg
Production Coordination: Paul Tao and Eli Glad
Talent Liaison: Tara Prasad
Creative: George Ocampo