We teamed up with Adidas and Highsnobiety to produce three separate events in Atlanta to stimulate the local community and increase awareness of Adidas Superstar. The first event was hosted at Mike WiLL Made-It's nightclub and studio, The Wxllxm with performances by Reese LaFlare, DJ OHSO and rapper BEAR and appearances by musician Raury and style influencer Mark Boutilier. We commissioned Levi Pitters to design Adidas themed leg side tables, we installed photobooths, a wheatpasted marketing campaign around the city and on site.
For night two, we moved to U Studio for a more intimate experience with a DJ set by Sky Jetta and a performance by Father.
For the final experience we teamed up with Stratosphere Skateboards to host an open to the public skating demonstration on a pickup truck turned quarter-pipe. The Adidas skate team, including Kader Sylla and Joey O’Brien, were in attendance and took full advantage of the skating demonstration. The vibe filled event was DJ'd by DJ Cleotrappa and we catered free pizza for all the guests.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Creative: George Ocampo
Talent Liaison: Tara Prasad
We teamed up with Adidas and Highsnobiety to produce three separate events in Atlanta to stimulate the local community and increase awareness of Adidas Superstar. The first event was hosted at Mike WiLL Made-It's nightclub and studio, The Wxllxm with performances by Reese LaFlare, DJ OHSO and rapper BEAR and appearances by musician Raury and style influencer Mark Boutilier. We commissioned Levi Pitters to design Adidas themed leg side tables, we installed photobooths, a wheatpasted marketing campaign around the city and on site.
For night two, we moved to U Studio for a more intimate experience with a DJ set by Sky Jetta and a performance by Father.
For the final experience we teamed up with Stratosphere Skateboards to host an open to the public skating demonstration on a pickup truck turned quarter-pipe. The Adidas skate team, including Kader Sylla and Joey O’Brien, were in attendance and took full advantage of the skating demonstration. The vibe filled event was DJ'd by DJ Cleotrappa and we catered free pizza for all the guests.
Executive Producer: Alexander Kellogg
Production Coordinator: Daniel Castañeda
Creative: George Ocampo
Talent Liaison: Tara Prasad