For the collaboration between Daniel Arsham and Hot Wheels, with Mattel Creations supported by Bagavagabonds we produced the launch event showcasing the new collection. The event included an 11 foot tall recreation of the Daniel Arsham x Hot Wheels rally case, a 30 foot tall/long Hot Wheels racetrack, a 1:16th size Arsham eroded Porsche 911 as well as artifacts from the history of Hot Wheels, testing materials from Arsham Studios and Step and Repeats. The preview night was attended by Hot Wheels collectors and Arsham VIPs such as Greg Anagnostopoulos, and social media tastemaker Lil Jupiter began to file into the immersive space, ambient dance music courtesy of DJ Sebastian Maria. The following two days turned the space into a museum and retail space to buy the first drop of the collaboration.
Executive Producer: Alexander Kellogg
Production Coordinator: Bagavagabonds
For the collaboration between Daniel Arsham and Hot Wheels, with Mattel Creations supported by Bagavagabonds we produced the launch event showcasing the new collection. The event included an 11 foot tall recreation of the Daniel Arsham x Hot Wheels rally case, a 30 foot tall/long Hot Wheels racetrack, a 1:16th size Arsham eroded Porsche 911 as well as artifacts from the history of Hot Wheels, testing materials from Arsham Studios and Step and Repeats. The preview night was attended by Hot Wheels collectors and Arsham VIPs such as Greg Anagnostopoulos, and social media tastemaker Lil Jupiter began to file into the immersive space, ambient dance music courtesy of DJ Sebastian Maria. The following two days turned the space into a museum and retail space to buy the first drop of the collaboration.
Executive Producer: Alexander Kellogg
Production Coordinator: Bagavagabonds