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Pat McGrath's Mothership Ball

WE worked with vogue to create one of the most iconic parties of the 2010's at China Chalet to celebrate Pat McGrath's Mothership makeup line launch. Our creative direction led to the decision to host a vogue battle MC'd by MikeQ and featured ballroom performances by contestants from the Houses of Mizrahi, Balenciaga and more along with club kids, drag queens, fashion designers, celebrities, editors, models and even Brienne of Tarth. The judges consisted of Gwendoline Christie, Teyana Taylor, Cardi B, Tracee Ellis Ross and Sally Singer. Both Naomi Campbell and Pamela Anderson were in attendance with Yung Lean and the Sad Boys doing an impromptu DJ set in the dining room.

  • CLIENTS: Vogue and Pat McGrath
  • LOCATION: China Chalet
  • EVENT COMPONENTS:
    • Creative ideation, venue liaising, talent management, production support

Vogue

NY Times

WWD

Tatler

PAPER

Fashionista

Production: Alexander Kellogg

No items found.

Pat McGrath's Mothership Ball

WE worked with vogue to create one of the most iconic parties of the 2010's at China Chalet to celebrate Pat McGrath's Mothership makeup line launch. Our creative direction led to the decision to host a vogue battle MC'd by MikeQ and featured ballroom performances by contestants from the Houses of Mizrahi, Balenciaga and more along with club kids, drag queens, fashion designers, celebrities, editors, models and even Brienne of Tarth. The judges consisted of Gwendoline Christie, Teyana Taylor, Cardi B, Tracee Ellis Ross and Sally Singer. Both Naomi Campbell and Pamela Anderson were in attendance with Yung Lean and the Sad Boys doing an impromptu DJ set in the dining room.

Vogue

NY Times

WWD

Tatler

PAPER

Fashionista

Production: Alexander Kellogg